This course aims at qualifying designers who have creative flair and can work in all areas of visual communication : advertising (commercial campaigns, logos, visual concepts), advertising on location, graphic images (for a company, a product, a service), packaging, publishing, editing, illustration, social and cultural campaigns.
A visual communication graduate can find employment in many diverse areas such as advertising agencies, design studios within companies, or independant graphic illustration.
Applicants must have obtained a secondary degree in art and design, or have attended a one year foundation course. Admittance is granted after close scrutiny of academic records. Shortlisted students are then interviewed and must show a personal portfolio.
After graduation, students can apply for a dsaa (post-graduate) course, teachers' training college preparatory course, the National School of Decorative Arts, or various schools of design abroad.

Besides academic tuition, visual communication provides courses in plastic art, art history, different options in studio work, communication technology, production technology, computer assisted design.